Shuuuuuuuuuuuuut up! There's no call for revealing my secrets to the new guys. You don't see any of the other old guys doing that, you jerk. But fine, that's a pretty legitimate question.
Why do I not use my obvious awesomeness to make this E-Fed stand out and look epic? Well, it's simple really. The layout I'm using right now is incredibly simple and basic, as opposed to the slick version I used for MAW. The simple design and ordinary graphics keep those douchebags from the E-Fed communities out of my God Damned federation. Those idiots stole RPs from us when we had MAW, and all they ever did when they actually joined was complain that they weren't getting the push they wanted to, just because they were used to being the champion in some other crummy federation. We're better off without both them and the amazing graphics that we once used.
Besides, most of the people who come to this forum, (not counting the ULOL guys), come because they received an email from me. They aren't here for the fluffy graphics, they're here to RP with old friends. Which is the exact reason why I made this, commited myself to running it, and then sent the emails around.